NHL is hoping to reach out to fans with its marketing strategy

The NHL doesn't want to rely on anyone else to convey a message to its fans.The league's marketers are constantly trying to directly engage the 53 million people that research shows are supporters of the NHL.
About Doug Stolhand 27094 Articles
Doug Stolhand is one of the co-founders and co-hosts of the Puck Podcast and has been a member of the NHL media since the show's inception in 2006.